Our Story


Insight is a colour cosmetics company offering a wide range of products for the face, eyes, nails and lips, while providing products for most skin types and conditions. The various product lines include products for makeup artists and for home use. The product range of Insight cosmetics includes nail polish, Lipstick, mascara, eyeliners, eye shadows, foundations, concealers, powder, lip-gloss, makeup brushes, and tools. Its extended range also includes artistic products and makeup for the special effects.

Since its establishment thirty years ago, Insight cosmetics have been striving for professionalism and constant innovation. Our founder started the manufacturing of colour cosmetics from a small operation based in Vasai, a suburb of Mumbai in 1986, to a Pan India colour cosmetic & beauty brand that is the choice of millions of the modern women.

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The experience and know-how the company has accumulated over the years by developing and manufacturing products, as well as marketing them.

Formulas are developed based on scientific research and clinically researched and tested components, with an emphasis on product safety, quality and benefits. Our company uses active ingredients of the highest-quality while maintaining environmental awareness and responsibility.

Today Insight brand of products are available with more than 7500 retailers across India with more than 450 SKU’s. In the past few years, based on the company core strategy of high quality and innovation, we have integrated our capabilities in design, manufacture and market to establish great business relationship globally.

All products complies FDA norms and we are ISO 9001: 2015 certified.

We have a dedicated R&D Team in our factory. Our R&D is based on well-established methodology called REaP- it includes the steps of Research, Evaluation & Production.

Our team at Insight cosmetics has extensive product knowledge, as well as practical and professional experience, is the basis for our operations. Accordingly, we regularly hold professional training seminars, comprehensive studies of the skin structure.

Insight Cosmetics products are distributed exclusively by Company appointed official distributors.

Global sourcing of raw material is done from countries like Italy, France, Luxembourg, Hong Kong, Germany and Taiwan so that we can provide the best quality products to our customers.

Consumer safety is of utmost priorty for the company. No wonder, we work with one belief in our minds, "The Goal of the journey is not to arrive but to toil onward, and to keep going.

30+ Years
FDA Certified & ISO Approved
Cruelty Free and Vegan, Paraben Free
Dedicated Research and Development Team
450+ SKU
7500+ Stores Across India